Subscription Tiers
Monthly recurring income, done right.
Subscriptions are the backbone of creator income on Wollo. You define one or more tiers, users subscribe monthly, and access to your gated content is tied to those tiers. Stable, recurring, predictable.
What a tier is
A tier is a monthly subscription plan. It has:
- Name.Short and memorable. "Supporter", "Insider", "Inner Circle".
- Price. Monthly amount, billed by Stripe. Lowest is $1, there is no hard cap.
- Color. Used for the tier badge across the app — purple, pink, green, gold, or a custom hex.
- Benefits list. Plain-English bullets shown to potential subscribers. Be specific — see below.
- Active flag. Hidden from checkout if toggled off. Existing subscribers keep access.
One tier, two tiers, three tiers
There's no rule about how many tiers you should have. A single $5/month tier works beautifully for many creators — one product, one decision, done. Multiple tiers work if you genuinely have layered content worth segmenting.
Higher tiers inheriteverything from lower ones. A $15 subscriber sees the $3 posts, the $8 posts, and the $15 posts. Don't force subscribers to pick between your content — stack it.
Writing benefits that sell
The benefits bullet list is the single most important thing potential subscribers read. Vague benefits convert poorly. Specific, concrete ones convert.
Write what the subscriber gets, not what you "offer". Quantify it when you can ("weekly", "two characters", "first dibs").
Gating content behind a tier
When you create or edit a post, you can mark it as Earn $ and select which tiers unlock it. The rule is simple:
- Pick one tier → only that tier and above can read it.
- Pick multiple tiers → anyone subscribed to any of the selected tiers gets access.
- Leave it blank with Earn $ on → equivalent to all active tiers (a sensible default).
When to change prices
Rarely. Changing a live tier's price is allowed, but existing subscribers are grandfathered until they cancel — Stripe protects them from surprise hikes. If you want a new price, it's usually cleaner to deactivate the old tier and launch a new onewith a similar name ("Insider" → "Insider v2").