Part V · Monetization · Chapter 27

Pricing Strategy & Payouts

What to charge, when money arrives.

This chapter answers the two questions every new creator asks: what should I charge, and when do I actually get the money.

Start with a simple mental model

Every paid item on Wollo answers one question: how much effort would a user spend to get this anywhere else?. The more unique and hard-to-reproduce your content is, the higher the ceiling.

Content type	Low end	Middle	Premium
Entry subscription tier	$1 — $3	$5	$8 — $10
Premium subscription tier	$8 — $10	$15	$25+
One-time post (text)	$1	$2 — $3	$5
One-time post (photo set)	$2 — $3	$5	$10+
One-time post (video)	$3 — $5	$8 — $10	$15+
Character unlock	$1	$3	$5 — $10
Scene unlock	$1 — $2	$3	$5

These are starting points, not laws. A well-known creator with a waitlist can charge multiples of "premium". A newcomer testing the water usually belongs at "low end" for the first month.

Platform fees

Wollo keeps a percentage of each transaction to cover payment processing, hosting, fraud prevention, and platform operations. Stripe also charges its standard processing fee (~2.9% + $0.30 per transaction for most cards). You'll see the exact breakdown in your Creator dashboard under Earnings.

Gross. What the user paid.
Stripe fee. Deducted by Stripe directly.
Platform fee.Wollo's share.
Net. What lands in your balance. This is what you actually take home.

How payouts work

Money doesn't move instantly. Every purchase goes through a short rolling hold (standard across the payments industry, for chargeback protection), then flows through three clear stages:

Pending earnings

A purchase or subscription just landed. Stripe is still in the rolling-hold window — the money is yours, but not yet movable.

Available balance

Hold cleared. The amount shows up in your dashboard as Available and can be paid out — either automatically on Stripe's cadence, or manually by you.

Paid out

Transfer hits your bank. Status moves PENDING → PROCESSING → COMPLETED (or FAILED if your bank rejects — Stripe will notify you).

Automatic payouts run on a regular cadence set by Stripe — typically weekly, sometimes daily for mature accounts.
Manual payouts can be triggered any time you have an available balance, directly from the dashboard.

Taxes, invoices, and the boring-but-important stuff

Stripe handles the heavy lifting. They issue you a year-end earnings summary (1099-K in the US, country equivalents elsewhere), and they remit applicable sales tax / VAT where required. Your job is to:

Keep your tax information on file accurate.
Declare Wollo income in your local tax return.
Save copies of your dashboard exports for your own records.

Reading your dashboard

The Creator dashboard surfaces four numbers worth watching:

Total earnings. Lifetime net across all sources.
Pending earnings. Money earned but still in the hold window.
Available balance. Money ready to pay out.
Active subscribers. How many people are paying you monthly right now — the single healthiest growth signal.

Treat your subscribers like your favourite coffee shop treats its regulars

Answer their comments. Remember their names. Ship something new every week — even small. The platform monetization tooling works perfectly. Your relationship with your audience is what decides whether the numbers stay flat or compound.

← Previous · Chapter 26Selling One-Time Content Next · Chapter 28 →Common Mistakes